cs/11 · b2c · interakt inc.

Interakt Inc.

Three Client Websites Redesign

3 websites3 brand identities

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Interakt client website designs
fig. 11.0 — interakt client websites

Overview

At Interakt, I shipped three client websites where brand clarity and UX hygiene mattered more than flourish. Different industries, same constraints: limited time, evolving content, ambitious targets.

Problem

Clients arrived with scattered brand assets, complex asks, and "we need results yesterday." Typical issues: unclear IA, weak narrative, and forms bolted on at the end.

Discovery & Alignment

I set a consistent three-step rhythm:

  • Value stack (who is this for, why now, how we help).
  • Choice architecture (the 3–5 actions that matter).
  • Proof ladder (social + product proof → pricing/plan clarity → frictionless contact).

Solution Architecture

IA & Copy Pass: Convert jargon into benefit-led statements; structure pages around outcomes.

Conversion-Ready Components: plan cards, comparison tables, FAQ accordions, testimonial rail, sticky CTAs.

Speed & SEO: lean images, semantic headings, accessible forms, and structured data for better discovery.

Impact

  • Navigation efficiency up across all three sites (fewer pogo-sticks).
  • Conversion lift from predictable CTAs and simplified forms.
  • Clients reported clearer inbound queries aligned to offering tiers.

Learnings

Small clients don't need "lite enterprise;" they need clarity kits — reusable foundations that turn uncertainty into choices quickly.

Link to Design File