ASBL SPRINGS is a community-focused gated living space adjacent to Infosys SEZ and Mindspace, Pocharam, Uppal. Rich in amenities, the central theme of our project is ‘Live Ahead’. A time of aplenty where every need and want is but a hand’s reach away. A new landmark in Pocharam, Uppal Twin Towers | 478 Units | 15 Floors | 2 & 3 BHK
As a Product Designer, I was instrumental in shaping the ASBL Springs brand website from its inception. I began by conducting extensive user research to understand the unique needs and desires of the target audience, specifically those working in the nearby tech parks. This research informed the creation of a user-friendly interface that effectively showcased the project's community-focused approach and luxurious amenities.
To capture the essence of "Live Ahead," I designed a visually striking website that reflected the modern, aspirational lifestyle offered by ASBL Springs. By incorporating high-quality imagery, engaging animations, and a clean, intuitive layout, I created a visually appealing and immersive experience for users. To ensure seamless accessibility, I optimized the website for various devices and browsers.
Key features integrated into the website included a virtual tour of the community, detailed information about the amenities, and a convenient online booking system. These features allowed potential residents to explore the project in depth and take the next steps towards making ASBL Springs their new home.​​​​​​​

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